GoodFood Market Corp.

 GoodFood recruiters were primarily doing candidate outreach through the "old school methods" of emails and phone calls, but weren't getting high response rates from their efforts. It often took days before they heard back from candidates on their outreach list, which was costly to a company whose business model depends on a reliable supply of food delivery workers. GoodFood’s goal was to be regarded not only as a meal kit delivery company, but also as the number one grocery delivery company in Canada. They aimed to offer their customers delivery in thirty minutes or less in key cities like Toronto and Montreal. In such a high growth environment, they needed to hire hundreds of delivery workers every week, moving prospects through the hiring process as quickly as possible. As a result, GoodFood was looking for a solution that would increase hiring velocity without compromising quality of hire. Another difficulty they faced was the number of new hires not showing up to their first shift, mainly because onboarding emails were getting lost or overlooked.